Advertise with the Peep Lotto

Advertising info.
The Peep Lottery is a creative and affordable way to reach out to your customers. Your business is featured on the ever growing home page as well as your product/site is promoted in my tweets. To the untrained eye, your advertisement will not appear like an obvious in your face advertisement; this ensures a more efficient ROI. Your ad will be posted from "Ad Peep". The business revolves around the growing jackpot while its visitors power the site.

Advertising efficiency.
Unlike most followers on Twitter, The Peep Lotto does not tolerate spam. All spam/duplicate accounts are blacklisted, blocked and removed upon recognition. By advertising with The Peep Lotto, you are supporting the people viewing your advertisements.

Media attention.
Because the concept revolves around a school project and involves a positive outcome, the media has been very generous with allowing me to discuss my expectations, goals and business practices on many different news casts, interviews, newspapers and blog sites. I believe this extra attention will benefit not only The Peep Lotto, but its advertisers and press sponsors as the site continues to grow and advance.

The community.
The Peep Lotto has been featured on many Twitter and social marketing community sites. Many people have different opinions on it however, there are always going to be people who like it, and people who think its dumb. The fact is, I dedicate a lot of time into it, my school supports it and I believe its something positive to talk about!

Overview.
If you want to find potential customers online, The Peep Lotto can help spread your message to thousands. With the lotteries rapid growth rate, it can be a lot more efficient than traditional per-per-click methods. Your message has the ability to spread amongst many more internet users with the power of Twitter. The revenue collected from ads is directly put into the lotto's jackpot. With a higher and always growing jackpot, more people are attracted and more advertising opportunities are created. The end result? Efficient advertising and a rewarding lottery system. A win-win situation for both businesses and participants.

Advertising comparison.
Before starting, you should compare The Peep Lotto's advertising opportunities with traditional methods.

If you were to pay to have flyers made you would pay a minimum of $0.05 cents for a black and white print which would likely get thrown out. People don't look at junk mail nowadays, especially if its a lame and unattractive black and white piece of paper. Now after you've got your flyers printed, you'd have to spend money to deliver them which would cost extra. 1000 flyers @ 0.05 cents a piece is $50. Not a very good combination.

	Audience Quality	Amount of Visitors	Cost Per 1000 views	Expires
Radio Ad	Good	Good	$3500 / 4 week campaign	4 weeks
AdWords	Excellent (targeted)	Depends on budget	$100 @ 0.10 cents per click	End of campaign
Television Ad	Excellent	Excellent	Too much	End of campaign
Printed Flyer	Poor	Mediocre	$50 for 1000 flyers	End of campaign
Peep Lotto	Good	Good	1¢ per follower / $10 per 1000	Ad on site lives on

As you can see from the table above, The Peep Lotto is a more than efficient advertising platform. With PPC you have to take into account many factors such as click fraud and cpc rates. You'd be lucky to get 1000 clicks at 0.10 cents per click.

Queue, booking and costs.
Advertising prices are based on how many Twitter followers you want to reach. The price is currently fixed at $10.00 per 1000 followers (1 ¢ per follower). So if you want to reach 5000 followers, you would pay $50.00 to Tweet your ad. The tweet will go out as soon as the Peep Lotto account reaches 5000 followers. As you can see, the prices are more than reasonable and affordable for any business. While you are waiting for your tweet to go live, you will have an opportunity to upload an image ad onto the Peep Lotto homepage. Your image ad will be cycled with others who are waiting for their tweets to go live too!

What if I purchase a tweet to go out at 100,000 followers but the Peep Lotto doesn't reach 100,000 followers?
All I can say is as long as their are advertisers, the jackpot will continue to grow which WILL attract attention one way or another.

Why booking in advance works.

It raises the jackpot faster (more attraction, bigger pot, more to talk about).
You're supporting and investing in the Peep Lotto (every little bit makes it grow).
It gives your company exposure on the homepage till your tweet goes live.

Why you should advertise with The Peep Lotto.

Its a revolving concept that gets more popular each day.
Its easy on the pocket for new businesses.
It doesn't cost as much as pay-per-click advertising.
If your ad is interesting people can retweet it via Twitter.
Majority of participators are from North America (USA/Canada).
People check the web site daily to look at the jackpot amount.
You don't have to worry about fraudulent clicks.
Its supporting your viewers.
The follower list is moderated.
You're supporting me!

What you get.

A logo with link on the ever growing home page.
3 tweets over a certain period of time for maximum ROI.
Become featured on the 315x196 ad block (home page).

Accepted types of web sites and products.
Nobody wants this concept to turn into a spam and unfriendly web site. To prevent spam, certain restrictions have been put into place when an advertiser is being considered. Before making an advertising commitment, make sure your business does not fall into any one of these categories. Sites that are an unacceptable include:

Any pornographic content.
Web sites that are misleading or contain exaggerated information.
Web sites collecting information for spam purposes.
Any web site that installs malware onto a computer.
Sites that contain copyrighted material.