About the Developer.
The Peep Lottery was developed by 22 year old Peter Danihel; a student attending Mount Royal University. The business model for The Peep Lottery concept earned Peter a 100% on his marketing final. After strong thought, Peter decided to use his business model as his entrance to the world of entrepreneurship and basically see how far he could take the concept in today's world.

A message from the developer.
As crazy as this may seem, I created the Peep Lotto to help me find my way in life. One of the biggest reasons I decided to create it was because I wanted something to look forward to when I come home from work (or school) everyday. I think that having the opportunity to watch it progress each day would be fun to watch. If I came home from school one day and had 20 new emails, 4 which were advertisers opening accounts, I'd have a hundred bucks in my pocket; and you know what that means, I wouldn't have to work till 1 in the morning that day. There are millions of companies out there, I figured getting 4 out of the millions around the world every few days wouldn't be too hard if I had a solid business platform.

 

Before my XPS m1330 crapped out.

 

If you have any questions or comments you can contact me personally at the addresses shown below. I have a specific email address for different inquiries.

For press or general inquires:
Reply ETA:
24 to 48 hours

For custom advertising opportunities, please use my personal email address.

My personal email is listed at the bottom of every Peep Lotto page for important or personal questions. Please do not abuse it as I use it for school as well. Please do not email me with questions such as "are you really going to giveaway money?".

 
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About the Concept.
The Peep Lotto has a simple yet bulletproof business model on paper. In today's world social networking is growing at an ever-so-quick pace and The Peep Lotto was designed to turn that growth into a creative and effective method of advertising with fun and reward. Google has proved to the world that there is huge potential in advertising. I believe The Peep Lotto will be able to reach out to people in a unique way that's never been done before.

Ask yourself the following questions:
Would you rather pay $2 per entry to have an ad-less lottery ticket (that has absolutely zero entertainment value what-so-ever) with a 0.00001% chance of winning anything over $25 dollars and that is only picking on poor peoples hope? (If you've read my PR, you'll see that my mother spent a fortune on lottery tickets, only causing more family issues).

OR

Would you rather have a clean advertisement supported lottery that's completely free and grows based on popularity and is stimulating the economy by promoting businesses around the world? Which in turn is entertainment, as the jackpot revolves each day and the Peep Lotto is able to expand as it grows and earns more money over time. There is an actual story behind it, the building of this unique brand! Every time the press captures The Peep Lotto, it only goes one way: UP!

Who it Benefits.
It benefits myself, its participators, its advertisers and of course, our economy. It opens doors for the average person while providing businesses with a new type of advertising. Unlike a typical lottery, The Peep Lotto doesn't fuel itself by taking advantage of less fortunate people (who have high hopes and dreams). The key to the Peep Lotto is that it's growth depends on the people. Each and everyone is involved in a small and simple way.

 
Why I created it.
I created it for several reasons, one being that I needed an entry way into the world of entrepreneurship and business. Since I'm a student, I basically had to create something at minimal cost or invest all my money and have no roof over my head... After a few years of working and trying to save money to fund my tuition, I finally realized that working everyday was doing absolutely nothing for me. Every dollar I earned went to either rent, food, school or an unexpected expense (health care, car repair, insurance, gas, etc). At the end of each month, I am lucky to save a measly $50 bucks. If I'm not at school, I'm working till 10pm each day which prevents me from having any time to study so every time I have an exam, you better bet I stay up all night long.

I figured being at the lowest point in my life, I had nothing to lose but a few hundred dollars.

When I was starting it, I forced myself to believe that there was essentially no other direction to go but up, and it wasn't going to happen at my job with 15 cent raises each year. It was going to happen from me doing something different and out of the ordinary.

The one big thing that bugged me about waiting till I graduate to start my life was the fact that I couldn't predict the future and like the old saying goes "Don't wait till the last second". What if I didn't get a job right away? How would I pay my student loan? Sorry but more stress after graduating is something I am not willing to take on, especially after working my butt off 4 years prior.

It was either I start this little project and have a shot at success, or move boxes and wash dishes all day with no chance at anything but becoming a supervisor after a couple of years. Then I can watch people move boxes for 2 bucks more an hour... OH GREAT! Don't get me wrong, there is nothing wrong with moving boxes all day, I just feel like I'm not being used to my full potential.

Do you know what all this means?
It means I have no actual life and the main reason I started it was because I want to have one. I didn't have a normal life as a child (I lived in various group homes and eventually foster care) and I don't have a normal life now working my butt off.

 

Here is a list of what I will probably do with my share of the earnings:
 
Live life. Invest in myself.
I won't have to work long hours, stay up all night to study and worry about having enough money for next months rent. Heck, I may even have enough for a down payment on an actual condo or something.
I'll keep my brain working at full pace while I'm asleep and try to think of new things. After all, the world benefits from people creating new stuff. Nobody wants to see the same things over and over again.
Meet new people and travel. Fund my interests.
I'm hoping with all the internet fame this site brings me and the attention I get; it will allow me to travel and meet interesting people in the press, media and entertainment industry itself. I have never traveled anywhere in my life.
When I was growing up, my family had issues which forced me to live in different group homes and institutions. This prevented me from having a normal life, there were a lot of things I wanted to do that I just couldn't.
Pay off debt. Move out.
When I work, I make just about enough to survive + $50 bucks if I'm lucky. That is all. Every month my debt just keeps getting bigger and bigger.
I live in a 400 sq foot basement which probably doesn't even meet building code (there are no windows) that is freezing at this time of year.
Turn Peep Lotto into an actual business. Finish my degree.
I'd like to keep this project running as an advertisement company, giving away multiple jackpots per year. There is no reason for it to completely die as the concept could work for many years to come.
Without having to worry about paying for rent the next month. I already have enough for about one more semester but with my luck, an unexpected expense will come up. Just like on launch day when my computer crapped out on me!! Besides, I'd like to make my teachers proud.

 

Copyright Infringement.
The Peep Lotto originally stared as "The Twitter Lotto" however, due to copyright infringement issues, the name "Twitter" had to be removed in order to continue as an independent business of its own. If you've been following since the beginning, you probably already knew this as I had had a lot of publicity under "The Twitter Lotto" name. Even though I had no complaints from Twitter, I decided to change it to avoid any issues that may come up in the future.

The word "Tweet" is also copyrighted by Twitter.

 
  © 2009 Peter & The Peep Lottery. All rights reserved.
*The Twitter logo is a trademark of Twitter.